electronica 2018 Pre-Day: All eyes on Automotive at eAC

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Blog posting edited by Ingo Becker
Before electronica 2018 will start on Tuesday, November 13, the electronica Automotive Conference (eAC) has already opened its doors on pre-day. The eAC featured over 20 presentations and discussions about various approaches and theories regarding future technical and social challenges such as emissions-free and autonomous driving or the last mile.

Falk Senger, Managing Director, Messe München
Falk Senger, Messe München
Mr Falk Senger, Managing Director, Messe München, welcomed the participants:

“Electronics and software already account for over 90 percent of all “automotive” innovations. In addition to autonomous and connected driving, the electrification of the drive train is also ensuring that this trend continues. (…) The value of the microelectronic systems in each vehicle is increasing too. According to the recent microelectronics trend analysis carried out by the Zentralverband Elektrotechnik- und Elektronikindustrie (ZVEI), it will increase from $477 last year to $535 in 2022. As a result of this, global sales of vehicle semiconductors are expected to increase from $45.5 billion in 2017 to $53.4 billion in 2022.”

Dr. Rainer Müller-Finkeldei, Director Center-of-Competence Mechatronics Mercedes-Benz Trucks, Daimler AG, at electronica Automotive Conference 2018 (eAC)
Dr. Rainer Müller-Finkeldei, Daimler AG
In his opening keynote, Dr. Rainer Müller-Finkeldei, Director Center-of-Competence Mechatronics Mercedes-Benz Trucks, Daimler AG, described “The road towards emission free and autonomous driving for heavy duty trucks“. As the most important investment asset of the transportation sector, the truck is currently facing significant challenges originating from both social and economic developments around the world. In particular, special consideration must be given to the areas of traffic safety, the traffic situation on our highways, environmental pollution in urbanized areas and the reduction of transportation time overall. At Daimler Trucks, technologies such as autonomous driving, electric mobility and connectivity are being developed to address these challenges. As 90 percent of all traffic accidents are caused by human error, driver assistance systems are becoming increasingly important in addressing the most common accident scenarios and in improving on-road traffic safety.

Prof. Dr. Jürgen Bortolazzi, Porsche Development, Porsche, at electronica Automotive Conference 2018 (eAC)
Prof. Dr. Jürgen Bortolazzi, Porsche
Prof Dr Jürgen Bortolazzi, Porsche Development, Porsche, is responsible for body, safety and lighting systems, driver assistance systems, especially for ADAS/HAD development. In his keynote he focused on “Assisted and Automated Driving“. Since the introduction of Park Distance Control and Adaptive Cruise Control in the Mid 2000s, Porsche follows a systematic strategy to adapt driver assistance and automated driving to their product lines. Prof Dr Bortolazzi pointed out that there is no contradiction to the philosophy of a sports car: customers that enjoy driving on their own in case of appropriate traffic conditions expect significant ease of driving in stressful, time-consuming situations like traffic jams, or heavily occupied parking spaces. Furthermore, new functionalities like a predictive system (Innodrive) enabling efficient cruise control based on a sophisticated planning algorithm.
Mark Bergold, Volkswagen AG, at electronica Automotive Conference 2018 (eAC)
Mark Bergold, Volkswagen AG
Empathic Futures – Methods for innovation” was the topic of the talk by Mark Bergold, Volkswagen AG. The rapid development of intelligent machines is fundamentally changing the world. As machines are promising to make live easier, they are also becoming more complex.  Therefore, as Bergold pointed out, a system of human-machine relationship has to be developed by looking at the way humans communicate with machines and develop new principles of communication to build trust between the two.
Dr. Markus Sonnemann, Robert Bosch GmbH, at electronica Automotive Conference 2018 (eAC)
Dr. Markus Sonnemann, Robert Bosch GmbH
Dr Markus Sonnemann, Robert Bosch GmbH, is heading the pre-development of MEMS at Bosch providing advanced sensor concepts for automotive, consumer and multi-market applications. In his talk he showed how “Sensors enabling future mobility solutions” as the automotive industry is facing fundamental changes based on the three trends towards electrification, automation and connectivity – and semiconductors are the pacemaker in this radical change.
Dr Sonnemann discussed new requirements in future mobility and focused on innovative technologies enabling new functions as well as he considered chances from transferring Consumer Electronics technologies to Automotive looking at the new applications from the Robert Bosch perspective as MEMS supplier.

In his presentation “48 V E-Bike” Jörg Brandscheid, Vice President for Powertrain/Transmission Electronics Development, Continental, guided the audience through the City Scout Concept of Continental. Focused on E-Bikes and the integration into the holistic mobility concept for bigger cities. The utilization of scalable 48V sub-systems from automotive will generate advantages on cost, performance and robustness. The introduction of the Continental 48V eCVP drive unit for Pedelec to the market is part of the concept and an important contribution for a convenient mobility in the future.
Jörg Brandscheid, Continental, at electronica 2018 Automotive Conference (eAC)
Jörg Brandscheid, Continental

Bert Bergner, TE Connectivity, presented “High-Speed Data Requirements for Autonomous Driving“. Future vehicle architectures will require high-speed data links of 10 Gbps and higher.

Mr Bergner identified data capacity limitations depending on link topology, cabling component performance, EMC and margin needs as well as economic solutions for high-speed links considering these effects and discussed possible effects on the value chain.

Bert Bergner, TE Connectivity, at electronica 2018 Automotive Conference (eAC)
Bert Bergner, TE Connectivity

Are small entities, start-ups, “think tanks”, … the „better“, faster, more innovative future for the Automotive industry?” was discussed as the main question the center of the discussion panel. Participants on the stage were Andreas Unseld, UnternehmerTUM Venture Capital Partners, Lars Reger, NXP Semiconductors, Jörg Brandscheid, Continental, Rudolf von Stokar, auroralabs, Nakul Duggal, Qualcomm Technologies, Peter Gresch, OptE GP Consulting, and Matthias Kreimeier, e.GO Moove.

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