electronica 2018 opens doors – Rifkin keynote, CEO Round Table: #ele18 Day 1

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Blog posting edited by Ingo Becker

The world’s leading trade fair and conference for electronics, electronica 2018, has began in Munich. Over 3,000 exhibitors are presenting in 17 halls. With an extensive supporting program, it will run until Friday, November 16.

Opening Keynote by Social Theorist Jeremy Rifkin

Jeremy Rifkin at electronica 2018 opening
Jeremy Rifkin, US social theorist

Networking visionary Jeremy Rifkin opened the new electronica experience with an “Inaugurating Lecture and Q&A” at the Discovery Stage.

As a kick-off, Jeremy Rifkin introduced the new “electronica Experience” format in his keynote. The Discovery Stage is at the center of the electronica Experience to exciting lectures, presentations, expert talks, and panel discussions on trends and topics relating to the future, such as cryptocurrencies, distributed ledger, artificial intelligence, diversity or the future of mobility.

Rifkin discussed a number of topics including his theory regarding the Internet of Things (IoT). In his opinion, it comprises three levels: energy, communications and logistics. With the “energy Internet” and smart grid technologies, private households become micro power plants that feed electricity into the grid.

In his works “The End of Work,” “The Third Industrial Revolution” and “The Zero Marginal Cost Society,” the US theorist not only identified current developments in the economy and society at an early stage, Mr Rifkin also touched on the global networking of industrial and social processes in the “Supergrid.” He is an advisor to the EU, to the People’s Republic of China, and many more, world-renowned economist, sociologist, author, and activist for technical advancement in society and the working world.


– Watch the complete keynote by Jermey Rifkin on electronica’s YouTube channel


Michael Ziesemer, ZVEI, Jeremy Rifkin, Falk Senger, Messe München
Michael Ziesemer, ZVEI, Jeremy Rifkin, Falk Senger, Messe München (l-to-r)

electronica 2018 was opened on the pre-day evening, Monday, November 12, by Falk Senger, Managing Director, Messe München, as well as by Michael Ziesemer, President, Zentralverband Elektrotechnik- und Elektronikundustrie (ZVEI), and Jeremy Rifkin with his keynote speech.

High-Level Discussion at CEO Round Table

The electronica CEO Round Table is one of the trade fair highlights. It took place in a new format with selected invited guests on C-level and international press representatives. The CEO panel guests focused on the topic “Funding AI and subjecting it to regulations: Paradox or necessity? Implications of the approaches of the EU, the USA and China“.

electronica 2018 CEO Round Table
electronica 2018 CEO Round Table

Participants were

Moderator of the round table was Professor Dr Michael Dowling, Chair Innovation and Technology Management; Faculty of Business, Economics, Information Systems & Real Estate, University of Regensburg, Germany.

Premiere of ‘Talk from the Top’ Expert Panel

In the first edition of Talk from the Top on “Semiconductor or automotive industry – who’s driving who?“, which was co-hosted by Automobilwoche magazine, experts from the semiconductor industry, automotive components suppliers, and manufacturers discussed the growing importance of semiconductors in the automotive industry.

electronica 2018 Talk of the Tops
electronica 2018 Talk from the Top

The main question: Is the automotive industry driving the semiconductor industry to keep producing new innovations or is it the other way round? How do car manufacturers, suppliers, and semiconductor producers in the automotive industry work together and how has the cooperation changed recently?

Participants of this year’s discussion panel were

  • Jens Fabrowsky, Executive Vice President Automotive Electronics, Robert Bosch, responsible for semiconductors and components in the business unit
  • Frank Cornelius, Daimler, managing battery development
  • Stefan Steyerl, Director Sales Mobility & Transportation EMEA, Analog Devices, responsible for marketing in this region as well as managing Analog Devices Germany
  • Peter Schiefer, President Automotive Division, Infineon Technologies
  • Rupert Stützle, Digital Expert Associate Partner, McKinsey Digital Labs

Moderator of theTalk from the Tops premiere was Rebecca Eisert, Managing Editor Digital, Automobilwoche.


– Re-view the ‘Talk from the Top’ panel on electronica’s YouTube channel


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electronica 2018 opens doors